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Home Syed Aamir Bukhari
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Syed Aamir Bukhari, a seasoned marketing professional, has 13 years of experience working in leading creative agencies, with a portfolio spanning beauty, food, and fintech. Since 2012, he has also run a renowned fashion blog aamiriat, celebrated for its sharp critique, in-depth reviews, and exploration of South Asian fashion history.

3 Articles
committees

Committees: Rewiring the Pakistani Mindset Around Money

Rooted in tradition and fuelled by trust, ballot committees have long been a revolution for Pakistani women. They are not just money-saving tools;...

September 25, 2025
freedom-or-folly

Freedom or Folly: When Content Creation Crosses the Line

Freedom and Creativity or Ethics and Responsibility? Uncovering the dark side of Pakistan’s digital landscape, where freedom and creativity collide with ethics and...

June 26, 2025
Wearable Tech

Wearable Wellness: The Rise of Health Tech

Remember when fitness trackers were just clunky gym gadgets? Not anymore. From Apple’s Hermès collabs to Karachiites rocking smart watches to weddings, it’s...

March 26, 2025
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