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The Colour Code: Decoding the Visual Language of Digital Media
In the digital age, colour is no longer just aesthetics. But a strategic tool to evoke emotions, convey meaning, and drive consumer behaviour....
Hira SulemanJuly 29, 2025
Rooh Afza’s ‘Chal Mere Laal’: A Nostalgic Tribute to Generations
Rooh Afza, the rose sharbat that is a staple in every desi person’s kitchen, it’s delicious, easy to make and always on hand....
Zainab KhalidJanuary 31, 2025
From PUMA to PVMA: The Genius Behind the Rebranding Stunt
One day, the world woke up and found itself teetering on the edge of an alternate reality—where the U in PUMA had been...
Afifa ManiarJanuary 17, 2025
Walmart Logo – New and Improved?
Walmart’s journey began in 1962 with the opening of its first store. Since then has become one of the largest retail chains in...
Ayesha AnjumJanuary 16, 2025
The Psychology of Food Marketing
Chocolates are always gifted whenever your foreign friend or family member visits you. I can recall from decades back how such chocolates would...
Khwaja Ali ShahidSeptember 19, 2024
Spicing Up the Market – Zeeshan Haider’s Journey with Dipitt
Synergyzer: What inspired an engineer to become an entrepreneur in the sauce industry? Can you share the story behind Dipitt’s creation, the king...
adminSeptember 16, 2024
TikTok’s Tastiest Seconds
Ever found yourself staring blankly into your fridge, wondering what on earth to cook, only to recoil at the idea of watching a...
Afifa Anis SyedSeptember 4, 2024
Zindigi Introduces Pakistan’s Most Inclusive Contactless Payment Solution, “Zindigi Pay”
Islamabad 29th August 2024: Zindigi, powered by JS Bank, brings Pakistan’s most accessible contactless payment solution —Zindigi Pay. Unlike other contactless payment solutions...
adminAugust 30, 2024
The Clout Chase of Arshad Nadeem
Before the 8th of August, not many knew of, Arshad Nadeem. Including myself, I was aware of him, but never took an interest...
adminAugust 28, 2024
