Advertising
PAA Urges Reversal of Unjustified WHT Hike at FPCCI Post-Budget Forum
A delegation from the Pakistan Advertisers Association (PAA) today represented the advertising and marketing communications sector at the Post-Budget Consultative Meeting on Tax...
WebdeskJune 24, 2025
The Role of User-Generated Content in Modern Marketing
UGC or also known as User-generated content User-generated content (UGC) refers to content created by users, i.e., common people, and it has become...
Alina ManiarJune 23, 2025
Marketing Wellness: A Global and Local Perspective
The global wellness industry thrives on innovation and adaptability, merging local traditions with international trends. Synergyzer explores how brands navigate regulatory challenges, craft...
Sonia PervaizMay 5, 2025
The Sameness Trap – Why Most Brand Campaigns Feel the Same
Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...
Afifa ManiarApril 25, 2025
Email Marketing 101: The Art of Not Annoying People
In a world where attention spans are shrinking and inboxes are overflowing, email marketing remains one of the effective ways to reach an...
Ayesha AnjumApril 3, 2025
Top 3 Marketing Campaigns That Made History
Marketing isn’t just about selling a product, it’s about telling a story, provoking emotions, and leaving a lasting impact. Over the years, some...
Zainab KhalidMarch 15, 2025
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
Overused Excuses – Muzz #NiyyatSaafHai
Who hasn’t heard of Muzz, the halal matrimonial app? They’re everywhere. Their billboards, plastered across the country; hilarious and downright savage. You can’t...
Ayesha AnjumFebruary 25, 2025
TikTok Shares 2025 Trends Every Marketer Needs to Know About
TikTok introduced its fifth What’s Next 2025 Trend Report for marketers. According to the report, 2 out of 3 TikTok users like when...
WebdeskFebruary 4, 2025
