Agencies
The AI Accountability Gap: Who Owns Creative Mistakes in Pakistan’s Ad Industry?
AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and machine...
Hira BajwaFebruary 27, 2026
AI vs Creatives: Threat or Opportunity
This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity itself....
Laiba UmarFebruary 3, 2026
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
Discovering ‘Innergy’ at Synergy
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across...
Muhammad Ali KhanDecember 28, 2022
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are...
Muhammad Ali KhanSeptember 26, 2022
Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life
What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life. One of the...
Muhammad Ali KhanOctober 27, 2021
