Importance of FM Radio During Climate Change Disaster Management in Pakistan
The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave of radio stations across the country, with each major city...
Political Marketing And The Impact On Elections
With the rise of social media and other digital marketing channels, political candidates and parties are looking for new and innovative ways to reach voters and build their brand. Thus, political marketing has become...
LAB TEST – Rahber Cooler
SHEHROZ ALI
Brain Child Pakistan,
Performance Executive
As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...
Role of Social Media in Political Campaigns
The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...
A Potter in the Dark
“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which...
Role of Social Sciences in Political Marketing
If political marketing has been introduced as the art of convincing, then by tracing its origins back to the ideas of Aristotle or Plato, the roots of political marketing can be found in numerous...
From Slogans to Unity
I was once asked to teach English to a class of 5-year-olds in China as part of a self-discovery trip organized by Unilever for its senior leadership. The school's building was quite dilapidated –...
The Art of Political Branding
Election symbols are the most important part of a political party’s branding. It harks back to the use of coats of arms, banners, and insignia by various houses and dynasties during medieval times. Modern...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
