Magazine
The Role of User-Generated Content in Modern Marketing
UGC or also known as User-generated content User-generated content (UGC) refers to content created by users, i.e., common people, and it has become...
Alina ManiarJune 23, 2025
Podcasts in Perspective
Podcasts are Evolving Pakistanis’ Content Preferences To think of Podcasts as an audio-only medium is a thing of the past, especially with the...
Muhammad Ali KhanJune 19, 2025
Impulse Driven
The Science of Splurge – What makes us toss that extra bar of chocolate into our cart or suddenly crave a bottle of...
Tyrone TellisJune 10, 2025
Cover Story – The Evolution of Creative Content in Pakistan
Content creation has become the cornerstone of communication, entertainment, and marketing in a rapidly digital world. From nostalgic print to the infinite scroll...
Afifa ManiarJune 3, 2025
Wellness on the Road – Shaping Car Innovation
Cars are turning into personal sanctuaries, combining comfort, innovation, and ease to bring moments of calm and relaxation to our journeys. In a...
Agha Muhammad AhmedMay 6, 2025
Wellness or Wellbeing? Understanding the Difference
Wellness and wellbeing are often switched, although they represent distinct dimensions of health. Imran Ali Zaman explores the difference with precision, underscoring the...
Imran Ali ZamanApril 30, 2025
Redefining Wellness – A New Era of Holistic Health, Happiness, and Wholeness
Wellness isn’t just a passing trend—it’s a way of life that’s stood the test of time, evolving with history and innovation. Let’s explore...
Afifa ManiarApril 29, 2025
Is Everything Content?
“Content” has evolved from cat videos to chaotic health trends. From goat yoga to wellness drips, it unpacks the absurdity of overconsumption, influencer...
Ayesha AnjumApril 18, 2025
Cracking the Code of Billboard Psychology
Karachi’s billboards are more than just roadside distractions—they’re bold statements and sometimes baffling blunders. From neon spectacles to poetic taglines, this article dives...
Aaizah AliApril 17, 2025
