Marketing
We Regret to Inform You This is a Marketing Strategy
Imagine you’re back in school. A kid spills juice on someone else’s science project. Was it on purpose? Was it a mistake? Complete...
Ayesha AnjumMay 8, 2025
Marketing Wellness: A Global and Local Perspective
The global wellness industry thrives on innovation and adaptability, merging local traditions with international trends. Synergyzer explores how brands navigate regulatory challenges, craft...
Sonia PervaizMay 5, 2025
The Sameness Trap – Why Most Brand Campaigns Feel the Same
Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...
Afifa ManiarApril 25, 2025
Email Marketing 101: The Art of Not Annoying People
In a world where attention spans are shrinking and inboxes are overflowing, email marketing remains one of the effective ways to reach an...
Ayesha AnjumApril 3, 2025
Top 3 Marketing Campaigns That Made History
Marketing isn’t just about selling a product, it’s about telling a story, provoking emotions, and leaving a lasting impact. Over the years, some...
Zainab KhalidMarch 15, 2025
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
Overused Excuses – Muzz #NiyyatSaafHai
Who hasn’t heard of Muzz, the halal matrimonial app? They’re everywhere. Their billboards, plastered across the country; hilarious and downright savage. You can’t...
Ayesha AnjumFebruary 25, 2025
Rooh Afza’s ‘Chal Mere Laal’: A Nostalgic Tribute to Generations
Rooh Afza, the rose sharbat that is a staple in every desi person’s kitchen, it’s delicious, easy to make and always on hand....
Zainab KhalidJanuary 31, 2025
PAA, APNS, PAS & PBA Unite to Elevate Pakistan’s Media & Advertising Landscape
Karachi, January 29, 2025: The Pakistan Advertising Association (PAA), All Pakistan Newspaper Society (APNS), Pakistan Advertisers Society (PAS), and Pakistan Broadcasters Association (PBA)...
WebdeskJanuary 29, 2025
