Op-Ed Archives - Page 2 of 3

Is Everything Content?

“Content” has evolved from cat videos to chaotic health trends. From goat yoga to wellness drips, it unpacks the absurdity of overconsumption, influencer...

Ayesha AnjumApril 18, 2025

Celebrating World Art Day – A Designer’s Reflection

Celebrating the Power of Art in Communication, Marketing and Advertising As we celebrate World Art Day on April 15th, I find myself reflecting...

Afifa ManiarApril 16, 2025

Do We Really Know Where Our “Studio Ghibli” Pictures are Going?

Amidst the flood of trendy ‘Studio Ghibli-style’ AI-generated images taking over the internet. This trend is under fire and not for the reason...

Ayesha AnjumApril 4, 2025

Overused Excuses – Muzz #NiyyatSaafHai

Who hasn’t heard of Muzz, the halal matrimonial app? They’re everywhere. Their billboards, plastered across the country; hilarious and downright savage. You can’t...

Ayesha AnjumFebruary 25, 2025

“Data Bohhaaat Hai!” A Hit or a Miss?

Ufone’s launched “Data Bohhaaat Hai” ad featuring Babar Azam AGAIN! It seems like their marketing department has discovered the ‘secret’ success formula “Babar...

Yousuf YaseenFebruary 17, 2025

Why Your Closet is Full but Your Life is Empty

Capitalism Rocks! Overconsumption is the Best! This satirical take on overconsumption explores the relentless cycle of consumerism, where fleeting trends and empty promises...