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Huawei Mate 10

HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE

As originally published in Synergyzer Annual 2018 Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the most innovative experiences. This is why companies all over the...
SMART Fruity Catch-Up

KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' In today’s world, where brands are numerous and consumers are spoilt for choice, it can be challenging to make an impactful...
#UrduPoeatry

Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Let’s start off with asking two questions from ourselves. A) Do I remember the Urdu alphabet? B) Can I count in Urdu? If...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...

Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it. In Pakistan, it is rare to see print media advertising their classified services....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Behemoths of the Advertising Industry

The advertising industry is a global behemoth, spending billions of dollars yearly to reach customers. But where is all this money going? Let's discuss...