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zohran-mamdani

Zohran Mamdani Proves Politics is All About PR

Zohran somehow managed to get everyone, and I mean everyone, emotionally invested in a New York mayoral campaign. People who had never set...

labubu-hermes

Labubu Fever: What Made This Little Monster So Big?

Have you seen those mischievous plush toys with “ugly-cute” charm clinging to luxury handbags or peeking out of curated desk setups on your...

algorithms-and-ai-are-hijacking-creativity

How Algorithms and AI are Hijacking Creativity: The Harsh Reality

The world of creativity is changing fast and not in a way that’s exciting. The promise was that technology would unleash creativity, open...

the-death-of-long-form-content

Reels Ruined Everything: The Death of Long Form Ads & Attention Spans

Is This The Death of Long-Form Content? Once upon a time, not too long ago… You could sit through a full two-minute soft...

Apology

We Regret to Inform You This is a Marketing Strategy

Imagine you’re back in school. A kid spills juice on someone else’s science project. Was it on purpose? Was it a mistake? Complete...

Social Media vs. Wellness

Lies, Likes and Lost Wellness

Social media is a contradiction, it can both be self-destructive and self-building. Regardless of hating it or loving it, social media has become...

Press Freedom Day

World Press Freedom Day: A Hollow Celebration

Every year, on May 3rd, the world collectively pauses (at least on paper) to recognise World Press Freedom Day. We nod solemnly at...

Earth Day 2025

Painting the Future Green: Earth Day 2025 Poster

EARTHDAY.ORG has unveiled the official Earth Day 2025 poster, masterfully designed by acclaimed environmental artist Alexis Rockman. Marking the 55th anniversary of the...

Is Everything Content

Is Everything Content?

“Content” has evolved from cat videos to chaotic health trends. From goat yoga to wellness drips, it unpacks the absurdity of overconsumption, influencer...