Trends
The ‘Fine Line’ Between Prejuvenation & Perfection
The modern beauty industry profits by fuelling fear, perfection, and obsession with youth, disguised as self-care. Remember the early 2000s, when skin whitening...
Sakina RizviApril 18, 2025
Wearable Wellness: The Rise of Health Tech
Remember when fitness trackers were just clunky gym gadgets? Not anymore. From Apple’s Hermès collabs to Karachiites rocking smart watches to weddings, it’s...
Syed Aamir BukhariMarch 26, 2025
From PUMA to PVMA: The Genius Behind the Rebranding Stunt
One day, the world woke up and found itself teetering on the edge of an alternate reality—where the U in PUMA had been...
Afifa ManiarJanuary 17, 2025
Walmart Logo – New and Improved?
Walmart’s journey began in 1962 with the opening of its first store. Since then has become one of the largest retail chains in...
Ayesha AnjumJanuary 16, 2025
In Conversation with Zurain Imam – Fashion, Trends and Beyond
Zurain Imam, a leading expert in Pakistani fashion with over two decades of experience, has an unmatched grasp of the industry’s complexities. In...
Afifa ManiarJanuary 15, 2025
The Science Behind Virality
The article examines how brands utilise the science of virality, combining psychology and cultural relevance to create trends that captivate global audiences. It...
Aneeqa Imran SheikhJanuary 1, 2025
