Falak Basmati Rice – Purana Chaawal

To mark the 60th Anniversary and the 25th Silver Jubilee of the brand, FALAK released a short film titled “Purana Chaawal.” In Urdu, the term "Purana Chaawal" means a very experienced and wise person.

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Client Name: Falak Basmati Rice
Campaign Name: Purana Chawal
Production House: Azadfilm Company
Director: Jami (DGP Member)
Creative Director: Saima Saleem
Senior Producer: Faiz Muhammad Zardari
Co-Producer: Saima Saleem & Jami
Producer: Iqra Sheikh
Director Of Photography: Nabeel Jawaid Qureshi
Associate Director: Jaffar Kazmi
Script: Sabir Zafar & Saima Saleem
Story Board: Syed Salman Nasir
PPM Docket: Fahad Khan
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