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From Insta to Industry
What started as a simple photo-sharing app is now a career-making machine. Instagram has redefined fame, giving anyone with a smartphone and strategy...
Mariaum KhanJuly 28, 2025
CONGRATULATIONS You’ve Been Tricked (And You Loved It)
How I Ended Up Buying a Glow-in-the-Dark Pen That Quotes Morgan Freeman In a world where every click, scroll, and idle thought is...
Kayzad GiaraJuly 10, 2025
Ali Gul Pir: The King of Satire and Social Commentary
Ali Gul Pir Exclusive Interview With Synergyzer Ali Gul Pir has spent over a decade turning satire into a powerful tool for social...
Ayesha AnjumJune 11, 2025
Hasan Raheem Didn’t Get Married, You Just Fell for a Marketing Tactic
This May, Hasan Raheem almost broke the internet. Hasan Raheem posted a photo in a white shalwar kameez sitting next to a woman...
Ayesha AnjumJune 2, 2025
Self-Care Sells: Campaigns That Made Us Feel Good About Feeling Good
The Editor knows a thing or two about wellness—both in marketing and in life. Dive into her witty take on self-care ads that’ll...
Afifa ManiarMay 27, 2025
Lab Test – LIFEBUOY SHAMPOO: Beti Parhao, Mazboot Banao
SYED ARIF TAHA Founder and CEO Hashia Concepts Lifebuoy Shampoo’s Beti Parhao, Mazboot Banao campaign is a refreshing and much-needed initiative tackling one...
SynergyzerMay 8, 2025
Beyond the Puff: The ‘Healthy’ Lies
Nicotine alternatives like vapes and pouches are reshaping the tobacco industry, blending modern appeal with potential health concerns. In the age of health-conscious...
Huzaifa GabaApril 23, 2025
Top 3 Marketing Campaigns That Made History
Marketing isn’t just about selling a product, it’s about telling a story, provoking emotions, and leaving a lasting impact. Over the years, some...
Zainab KhalidMarch 15, 2025
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
