Zong, Pakistan’s leading technology services enterprise, has emerged as the only telecom operator to win Gold for its 5G campaigns at the Dragons of Asia Awards 2026, taking home 5 awards including 2 Gold, 1 Bronze & 2 Black Dragon Awards, celebrating the creative and marketing excellence behind its ‘5G Launch’ and ‘Aisa Hai Future’ campaigns, alongside further recognition for its ‘Zong My5 2025’ and ‘Pro Max Hattrick campaigns’.
The achievement marks a significant milestone for Zong, reflecting the creative excellence driving its entire brand strategy and communication, as well as the company’s broader ambition to translate the possibilities of next-generation technology into meaningful experiences for customers, businesses and communities.
Backed by the global scale, technology leadership and innovation capabilities of China Mobile, one of the world’s leading telecommunications and technology companies, Zong launched its 5G journey with a clear purpose: to demonstrate what 5G can truly mean for Pakistan, beyond faster speeds. Under the tagline ‘Aisa Hai Future,’ Zong has positioned 5G as an enabler of a smarter, more connected and digitally empowered future.
The ‘5G Launch’ and ‘Aisa Hai Future’ campaigns brought this vision to life by simplifying complex technology and making the benefits of 5G more relatable and accessible to everyday audiences. Through creative storytelling, consumer education and simplified communication around emerging AI technologies, Zong has focused on building greater awareness and understanding of how these technologies can improve the way people live, work and connect.
The approach also supports Pakistan’s broader digital transformation ambitions, aligning Zong’s technology and communication agenda with the national vision of building a more digitally inclusive and technology-enabled society.
The recognition of ‘Zong My5 2025’ and ‘Pro Max Hattrick’ further demonstrates the breadth of Zong’s communications strategy-combining technology, consumer insight and creative execution to turn products and propositions into simple, relevant and engaging experiences, while clearly communicating the strength and performance of its network to customers.
Commenting on the achievement, Zong Marketing Head Sajid Munir said, “Winning 5 awards at the Dragons of Asia, including Gold for our 5G campaigns as the only telecom operator recognized in that category, is a proud reflection of the creative excellence behind Zong’s entire brand strategy and communication. More importantly, it validates our belief that 5G communication must go beyond talking about technology, it must demonstrate how technology can create real value for people. Through ‘Aisa Hai Future’, we are bringing together 5G, AI, customer insight and creativity to help Zong own the 5G era and make the future more understandable, relevant and accessible to Pakistan.”
Zong Deputy Director Marcom Hina Ali said, “Our objective has been to simplify the future for our audiences. Technologies such as 5G and AI can transform everyday experiences, but their impact becomes meaningful when people understand how they can benefit from them. These five recognitions reflect the strategic thinking, creativity and consumer understanding behind our campaigns, and reaffirm the creative excellence that defines Zong’s brand strategy and communication as we work to own the 5G era in Pakistan.”
The Dragons of Asia recognition reinforces Zong’s position as the operator owning the 5G era in Pakistan, underscoring not only its evolution from a connectivity provider into a technology services enterprise, but the creative excellence powering that transformation, leveraging next-generation connectivity, AI and digital capabilities to create value across its ecosystem.
