Media Marketing
When Winning Isn’t Enough: The Publicis-WPP Feud
Publicis and WPP’s public spat over a major account win was about more than business. It was a battle over who gets to...
Afifa ManiarNovember 11, 2026
Independence in Every Frame
Every 14th August, brands across Pakistan step beyond products to touch something deeper: the heartbeat of a nation. From chai cups to truck...
Afifa ManiarAugust 14, 2026
The Money Note: Inside Pakistan’s Music Business
Music in Pakistan is no longer just made; it is positioned. Success depends on visibility, branding, and timing as much as talent; reshaping...
Imran Ali ZamanJuly 17, 2026
Madsemble 2025 – The Convergence of Creativity and Change
There is something different about MADsemble. It isn’t just another industry conference where people politely nod through PowerPoint slides and collect tote bags....
Ayesha AnjumJanuary 8, 2026
From Insta to Industry
What started as a simple photo-sharing app is now a career-making machine. Instagram has redefined fame, giving anyone with a smartphone and strategy...
Mariaum KhanJuly 28, 2025
CONGRATULATIONS You’ve Been Tricked (And You Loved It)
How I Ended Up Buying a Glow-in-the-Dark Pen That Quotes Morgan Freeman In a world where every click, scroll, and idle thought is...
Kayzad GiaraJuly 10, 2025
Ali Gul Pir: The King of Satire and Social Commentary
Ali Gul Pir Exclusive Interview With Synergyzer Ali Gul Pir has spent over a decade turning satire into a powerful tool for social...
Ayesha AnjumJune 11, 2025
Hasan Raheem Didn’t Get Married, You Just Fell for a Marketing Tactic
This May, Hasan Raheem almost broke the internet. Hasan Raheem posted a photo in a white shalwar kameez sitting next to a woman...
Ayesha AnjumJune 2, 2025
Self-Care Sells: Campaigns That Made Us Feel Good About Feeling Good
The Editor knows a thing or two about wellness—both in marketing and in life. Dive into her witty take on self-care ads that’ll...
Afifa ManiarMay 27, 2025
