Trends
Beats Before Beliefs
Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan use...
Areeb AsifApril 30, 2026
Saturation Point: Is Content Marketing Losing Its Edge?
Content Marketing Still In? As content floods our screens, has originality taken a backseat? Yousuf Yaseen examines the alarming decline in creativity within...
Yousuf YaseenJuly 9, 2025
Mic Drops & Deadpan Comedy – The Genius of Ali Sufian Wasif
Ali Sufian Wasif turns everyday chaos into comedy Ali Sufian Wasif is a digital creator turning everyday moments into comedy gold! With his...
Afifa ManiarJune 17, 2025
Family First: The Rise of Family Vlogging
Family. Fame. Fortune. Privacy lost. Once private, now public, families bare it all for views, fame, and fortune. But at what cost? Dive...
Mishal ZarrarJune 13, 2025
Hasan Raheem Didn’t Get Married, You Just Fell for a Marketing Tactic
This May, Hasan Raheem almost broke the internet. Hasan Raheem posted a photo in a white shalwar kameez sitting next to a woman...
Ayesha AnjumJune 2, 2025
What Type of Marketer Are You According to Your Zodiac Sign?
The stars have aligned, and ChatGPT is leading the way with Zodiac-themed personalities. Synergyzer is about to join the celestial party with a...
Ayesha AnjumMay 21, 2025
The Sameness Trap – Why Most Brand Campaigns Feel the Same
Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...
Afifa ManiarApril 25, 2025
Beyond the Puff: The ‘Healthy’ Lies
Nicotine alternatives like vapes and pouches are reshaping the tobacco industry, blending modern appeal with potential health concerns. In the age of health-conscious...
Huzaifa GabaApril 23, 2025
The ‘Fine Line’ Between Prejuvenation & Perfection
The modern beauty industry profits by fuelling fear, perfection, and obsession with youth, disguised as self-care. Remember the early 2000s, when skin whitening...
Sakina RizviApril 18, 2025
