Trends

13 Articles
is-content-marketing-losing-its-edge

Saturation Point: Is Content Marketing Losing Its Edge?

Content Marketing Still In? As content floods our screens, has originality taken a backseat? Yousuf Yaseen examines the alarming decline in creativity within...

ali-sufian-wasif

Mic Drops & Deadpan Comedy – The Genius of Ali Sufian Wasif

Ali Sufian Wasif turns everyday chaos into comedy Ali Sufian Wasif is a digital creator turning everyday moments into comedy gold! With his...

family-first-the-rise-of-family-vlogging

Family First: The Rise of Family Vlogging

Family. Fame. Fortune. Privacy lost. Once private, now public, families bare it all for views, fame, and fortune. But at what cost? Dive...

hasan-raheem-wedding

Hasan Raheem Didn’t Get Married, You Just Fell for a Marketing Tactic

This May, Hasan Raheem almost broke the internet. Hasan Raheem posted a photo in a white shalwar kameez sitting next to a woman...

Zodiac Signs

What Type of Marketer Are You According to Your Zodiac Sign?

The stars have aligned, and ChatGPT is leading the way with Zodiac-themed personalities. Synergyzer is about to join the celestial party with a...

The Sameness Trap

The Sameness Trap – Why Most Brand Campaigns Feel the Same

Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...

Beyond the Puff

Beyond the Puff: The ‘Healthy’ Lies

Nicotine alternatives like vapes and pouches are reshaping the tobacco industry, blending modern appeal with potential health concerns. In the age of health-conscious...

The ‘Fine Line’ Between Prejuvenation & Perfection

The ‘Fine Line’ Between Prejuvenation & Perfection 

The modern beauty industry profits by fuelling fear, perfection, and obsession with youth, disguised as self-care. Remember the early 2000s, when skin whitening...

Wearable Tech

Wearable Wellness: The Rise of Health Tech

Remember when fitness trackers were just clunky gym gadgets? Not anymore. From Apple’s Hermès collabs to Karachiites rocking smart watches to weddings, it’s...