Shafiq Ul Hasan Siddiqui
Deputy Manager Communications
IRD Global
Sasti Masti Much! Boo-Hoo! Advertising is an art that allures the target audience into making impulsive decisions by smartly connecting the product or service’s DNA with the audience’s relevance. The message needs to be clear, crisp, and, again, relevant. Unfortunately, in Pakistan, most ads are created with ideas backed by either dance moves or unnecessarily emotional backgrounds. Telenor’s latest ad, ‘WooHoo,’ directed by Asad Ul Haq, follows this trend. The entire execution is very stylish and looks hugely inspired by Michael Jackson and Backstreet Boys videos.
The idea is vague, and the execution looks quite lame. Why? Well, finding the logic in this ad is a task. For instance, what is the ad trying to communicate?
- A) Youngsters are so lost in their digital world that they forget everything about their surroundings.
- B) Girls in Pakistan can just gate-crash any house, and after announcing ‘Koi Hai,’ they are free to roam in a haunted house?
I don’t want to even go on, as there is no closure to the ad. Telenor WooHoo? More like BooHoo.
Mohsin Qureshi
Senior Manager Production
Suno FM Radio Network
I recently had the pleasure of watching Telenor’s latest TVC ‘Telenor ho toh #Woohooo!’. The wonderful campaign captured the essence of joy and happiness associated with the Telenor brand. Posting beautiful videos and powerful music instantly captures viewers, creating a fun and friendly atmosphere.
Reviews about the reliability and uniqueness of Telenor services are simple but relevant. The ad achieved universal appeal by showing how different people connect and have fun. “#Wooohoo!” Its message is attractive and catchy, promoting good feelings with Telenor.
However, advertising content has its drawbacks. Images of young people participating in sports and activities have a dark, “evil” aesthetic that can have a negative impact on young people. These images can lead to a lack of admiration for less creative sports and raise concerns about young people’s practices.
Telenor, on the other hand, can use its platform to create inspiring and motivational content. Ads that explore creativity, innovation and social engagement not only increase visual appeal but also convey valuable messages to audiences. Encouraging young people to participate in production and support activities will have a great impact and support good business organizations.
Overall, “Telenor ho toh #Woohooo!” a successful collaboration and an entertaining campaign, focusing on motivation and good messaging can improve its impact and role in society.
Ad Mad Dude
If there was ever an embodiment of the famous saying سر نہ پیر this is it, right here, ladies and gentlemen. This is the pinnacle of brilliance (or lack thereof), showcasing the combined effort of the brightest minds from both the agency and the brand, regurgitating years of mediocrity to create this masterpiece. It will undoubtedly go down in history as the worst ‘Brand Positioning’ ever. This wouldn’t even pass as a low-budget product film, yet it’s being touted as a groundbreaking achievement with all the random LinkedIn drivel you can think of. But hey, let’s look on the bright side: this is the best-case study of how not to do brand positioning. Bravo, everyone!
Watch Here: https://www.youtube.com/watch?v=RK3H90mF25w
Zeeshan Rasheed
Design Director
Synergy Group
The concept build-up for the Telenor WooHoo commercial seemed really nice but fell short. Although unusual, as our advertising industry rarely ever experiments, especially with dark and an almost scary theme, where we explore a conglomerate of spooky yet scenic aesthetics. However, the story did feel predictable. The execution, the graphics, the direction did seem to be really cool, but the story? Any Bollywood fan can predict how the climax is supposed to play out, which made it slightly underwhelming.
The current influx of Philippine cinema, especially in the horror genre, is the best moment to tap into our commercials for a dynamic profile, they are on top of the game at the moment. The characters’ immersive experience while involved in Telenor FunBs seemed slightly exaggerated, I feel. Yet, Telenor made a brave decision to experiment and explore newer horizons for commercials in the Pakistani industry.