Dr. Omer Irfan is a distinguished aesthetic physician and dental surgeon, celebrated for his eye for detail. He is an expert in facial evaluation, an artist as he blends science and artistry together to enhance natural beauty. As the founder of Evernew Aesthetics, in Karachi, the clinic offers cosmetic dermatology, plastic surgery, hair transplant and finally an aesthetic clinic. He graduated from the prestigious London Aesthetics Academy; Dr. Omer has become a trailblazer in the field. His commitment to innovation and patient-centred care continues to set new standards in the world of aesthetics, physical and mental wellness.
Synergyzer: What inspired you to pursue expertise in both fields, and how do you manage both?
Dr. Omer: I was drawn to aesthetic medicine and dental surgery as both fields focus on enhancing confidence, self-esteem, and the quality of one’s life. Dentistry taught me precision and the importance of structure, while aesthetic medicine allowed me to focus on the artistry of appearance. Together, they enable me to offer comprehensive care—whether it’s improving someone’s smile or rejuvenating their skin. Managing both requires discipline, a passion for continuous learning, and a commitment to understanding my patients’ needs holistically.
Synergyzer: As a professional in aesthetic medicine, how do you view the connection between aesthetics and overall wellness?
Dr. Omer: Aesthetics and wellness are intertwined. Looking good often leads to feeling good, which in turn impacts mental and emotional health in a positive way. For many patients, aesthetic treatments provide a boost in confidence that radiates into other aspects of their lives, creating a positive response on their mental wellbeing. I see aesthetics not as just vanity but as a gateway to holistic wellness.
Synergyzer: How do you address the physical and emotional aspects of patient wellness in your practice?
Dr. Omer: I start by listening. It is crucial to put aside my own learnings and just listen. From there, understanding a patient’s goals, fears, and expectations help me create a personalised treatment plans. Physically, as my first line of intervention, I use minimally invasive techniques to enhance a person’s pre-existing natural beauty. Emotionally, I ensure patients feel valued, satisfied, and informed, so they leave with more than just aesthetic improvements—they gain a sense of empowerment and ultimate confidence.
Synergyzer: How and why has the demand for non-surgical treatments changed, and what are some of the most popular procedures you offer?
Dr. Omer: The demand for non-surgical treatments has skyrocketed because they offer effective results with minimal downtime and risk. Social media has also played a role in normalising these treatments. Popular procedures at my clinic include Korean Glass Skin treatment, which is my legacy treatment, scar revision, Botox, dermal fillers, Skin Boosters, HIFU, and PRP therapy. Patients love how these treatments allow them to maintain a natural appearance while enhancing their best features.
Synergyzer: What are the key factors that drive clients to choose cosmetic treatments, and how has this shifted over time?
Dr. Omer: Clients are now more focused on self-care and subtle enhancements rather than drastic changes. They seek treatments that make them feel youthful and confident. This shift from correction to prevention, influenced by increased awareness and education, has transformed the industry into one centred on wellness and sustainability. As an industry, the whole landscape of aesthetic medicine is quite fertile and advancements are coming every passing day, so one has to keep learning and implying new techniques and technologies to their practice accordingly.
Synergyzer: How do you balance realistic expectations with promotional content when advertising your services?
Dr. Omer: Social media is a powerful tool but must be used responsibly. I ensure my content is transparent, showcasing real patients and achievable results while educating audiences about the science behind the treatments. Social media has made people more conscious of their appearance, but it has also created unrealistic standards. My role is to balance these pressures by focusing on individuality and authentic beauty.
Synergyzer: What is your take on before-and-after visuals in advertising? How do you ensure they are used responsibly?
Dr. Omer: Before-and-after visuals are a great way to showcase results, but they should be authentic and ethical. I always seek patient consent and avoid editing or unrealistic depictions. My goal is to inspire trust and educate clients, not create false expectations. I’ve been able to deliver the set expectations every time, as when the correct science is employed, 1+1 will always be 2. For me and my practice, we must never create fake pictures or results just to attain clients, our goal is leaving each client happy and satisfied.
Synergyzer: How do you foresee advancements in aesthetic and dental treatments shaping the industry in the coming years?
Dr. Omer: The future of aesthetics lies in personalised treatments and technological innovations. AI, regenerative medicine, and enhanced non-invasive technologies will revolutionise how we approach ageing and beauty. Similarly, advancements in dental treatments will make procedures faster, more effective, and less invasive. These changes will drive the industry toward a more integrative and patient-centred approach.
Synergyzer: Wellness today is about looking and feeling good. How do you integrate this approach to help clients achieve both aesthetic satisfaction and overall wellbeing?
Dr. Omer: I approach every patient with a holistic mindset, considering their physical, emotional, and social wellbeing. My consultations (which are generally quite long and have comprehensive investigations) include lifestyle and physical activity advice, gut health advice, skincare regimens, as well as stress and sleep management techniques alongside aesthetic treatments. This way, patients leave feeling not just rejuvenated but also healthier, mentally satisfied and more confident in their daily lives.