Tamasha, Pakistan’s leading digital entertainment platform by JazzWorld, achieved an unprecedented milestone during the ICC Men’s T20 World Cup 2026, reaching 33.5 million users across the tournament, the highest ever recorded by any OTT platform for a cricket event in Pakistan. The record-setting performance further cements Tamasha’s position as the country’s most popular digital destination for live sports.
The platform also secured an impressive 70% share of digital viewership among competing OTT platforms, demonstrating overwhelming audience preference for Tamasha as the go-to platform for streaming live cricket. At the peak of the tournament, 12.7 million users tuned in to watch the highly anticipated Pakistan vs India clash on February 15, once again highlighting cricket’s unmatched ability to unite fans across the country. A viewership analytics dashboard was also made available for advertising brands and agencies, providing continuous visibility into key audience insights and performance metrics. The dashboard can be accessed here: https://tamashaweb.com/analytics
Tamasha’s popularity was reflected beyond live viewership as well. During the tournament, the platform emerged as the Top Free App on both the Apple App Store and Google Play Store, while also generating over 12 million organic clicks through Google Search, indicating massive nationwide interest in accessing matches through Tamasha’s digital ecosystem.
Celebrating the achievement, Aamer Ejaz, Chief AI Officer at JazzWorld, said: “The milestone of reaching 33.5 million users during the ICC Men’s T20 World Cup is a testament to the accelerating shift of Pakistani audiences toward digital-first sports consumption. At Tamasha, we are proud to deliver a seamless and immersive viewing experience for millions of fans, ensuring that every defining moment of the game is accessible anytime, anywhere, and on any screen.”
Innovation stayed at the heart of Tamasha’s tournament coverage. For the first time in an ICC event, viewers had the option to watch matches with Urdu commentary, giving viewers the option to enjoy matches in their native language. Additionally, the ICC introduced a vertical feed for the very first time, enabling a mobile-first viewing experience designed specifically for smartphone users.
Tamasha further enhanced the cricketing experience of its users by producing, The DugOut Show, a dedicated cricket analysis program streamed across Tamasha, Myco, and Geo Super. The show was hosted by Shahzad Khan and Meheq Khokhar, it also featured insights from renowned former cricketers, including Azhar Ali, Sohail Tanveer, Imad Wasim, and Mohammad Yousuf, with a special guest appearance by Azhar Mahmood.
With record-breaking viewership, product innovation, and compelling original content, Tamasha continues to redefine how Pakistan experiences live sports in the digital age, bringing millions of fans closer to the action than ever before.
