Archive 4 Columns
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Badar Ikram From Karachi Floors To Global Screens
In Pakistan’s media landscape, very few names carry the weight, history, and creative muscle of Badar Ikram. For over two decades, he has...
Google DeepMind’s AlphaGenome Atlas Powers a Comprehensive Map of the Human Epigenome and Genetic Regulation
Google DeepMind has unveiled AlphaGenome Atlas, a groundbreaking artificial intelligence platform designed to decode the non-coding genome and map regulatory biology across human...
Familiar Enough To Adopt, Different Enough To Win
Most market winners do not invent new categories or copy old ones, they reframe existing ones, making familiar products feel fresh, meaningful, and...
Soheb Akhtar Finding The Truth In Every Frame
Some directors capture images. Soheb Akhtar captures truths, the kind the world only whispers when it thinks no one is listening. For over...
Platforms as the New Record Labels: How the Internet Became the Music Industry
There was a time when “making it” in music meant one thing: getting signed. A record label discovered you, invested in you, polished...
Zong Wins 5 Awards at Dragons of Asia 2026, the Only Telecom Operator to Win Gold for its 5G Excellence
Zong, Pakistan’s leading technology services enterprise, has emerged as the only telecom operator to win Gold for its 5G campaigns at the Dragons...
Jazz Celebrates the Successful Fourth Edition of Jazz Tapeball Clash
Jazz, Pakistan’s leading connectivity provider from JazzWorld, successfully concluded the fourth edition of the Jazz Tapeball Clash (JTC), bringing together some of Pakistan’s...
Who Owns an Idea in Pakistan?
From farshi shalwars and embroidered shawls to viral silhouettes and statement prints, Pakistani fashion is built on borrowing, adapting and reinventing. But when...