Archive 4 Columns
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Familiar Enough To Adopt, Different Enough To Win
Most market winners do not invent new categories or copy old ones, they reframe existing ones, making familiar products feel fresh, meaningful, and...
Khalid NaseemSeptember 11, 2026
Soheb Akhtar Finding The Truth In Every Frame
Some directors capture images. Soheb Akhtar captures truths, the kind the world only whispers when it thinks no one is listening. For over...
Manahil KapadiaSeptember 9, 2026
Platforms as the New Record Labels: How the Internet Became the Music Industry
There was a time when “making it” in music meant one thing: getting signed. A record label discovered you, invested in you, polished...
Yousuf YaseenSeptember 4, 2026
Zong Wins 5 Awards at Dragons of Asia 2026, the Only Telecom Operator to Win Gold for its 5G Excellence
Zong, Pakistan’s leading technology services enterprise, has emerged as the only telecom operator to win Gold for its 5G campaigns at the Dragons...
WebdeskSeptember 1, 2026
Jazz Celebrates the Successful Fourth Edition of Jazz Tapeball Clash
Jazz, Pakistan’s leading connectivity provider from JazzWorld, successfully concluded the fourth edition of the Jazz Tapeball Clash (JTC), bringing together some of Pakistan’s...
WebdeskSeptember 1, 2026
Who Owns an Idea in Pakistan?
From farshi shalwars and embroidered shawls to viral silhouettes and statement prints, Pakistani fashion is built on borrowing, adapting and reinventing. But when...
Ayesha AnjumAugust 31, 2026
SYNERGY GROUP WINS BIG WITH SEVEN ACCOLADES AT THE DRAGONS OF PAKISTAN 2026 AWARDS
Synergy Group, Pakistan’s largest integrated marketing communications conglomerate, secured seven wins across multiple categories at the prestigious Dragons of Pakistan 2026 Awards, where...
SynergyzerAugust 29, 2026
Still Rolling: The Cars that Never Left Pakistan’s Roads
Pakistan’s roads are a living museum of cars that never retired… still running, still working, and still carrying generations of memories. If Pakistan’s...
Naheed ZahraAugust 28, 2026
