Archive 4 Columns
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From Radio Waves to Brand Waves
Those who grew up with RJs, cassettes, VJs, and cross-border MTV moments know that Pakistan’s music once carried an energy that felt impossible...
Tyrone TellisJune 5, 2026
Culture in Motion: Suzuki’s Evolution
Some brands advertise, and then there are brands that become a country’s collective memory. For decades, Pak Suzuki has occupied a place in...
Ayesha AnjumMay 25, 2026
The Rise of the Previously Retired
Trends tend to follow a familiar cycle. Something new emerges, begins in a niche space, gradually enters the mainstream, and is eventually replaced...
Ayesha AnjumMay 22, 2026
Behind the Music with Mohsin Allah Ditta
Born into melody and moulded by legacy, Mohsin Allah Ditta carries the rhythm of generations in his soul. Son of the acclaimed music...
Afifa ManiarMay 22, 2026
The City’s Hidden Frequency
A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To paraphrase...
Wishaal KhalidMay 14, 2026
Build-a-Popstar with Zayan Abedeen
A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking behind...
Ayesha AnjumMay 7, 2026
Why We Hear with Our Hearts
Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows that...
Aamir Ali ShahMay 6, 2026
Novo Nordisk brings obesity care to Pakistan through Live Lighter initiative
Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people living...
WebdeskMay 5, 2026
