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Edward Siavo is a data analyst at ViewLytics, a social media analytics engine, where he wields his expertise to unlock hidden insights from the vast ocean of social media data. Armed with a keen understanding of quantitative methods and a passion for storytelling with data, Edward delves into the complexities of user behavior, brand sentiment, and campaign performance across multiple social media platforms.

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Marketers Flock to PSL Streaming Amid Data Transparency

Two years ago, reporters exposed surrogate advertising by betting websites during PSL’s 7th and 8th seasons. Subsequent to a Ministry of Information and...