Edward Siavo is a data analyst at ViewLytics, a social media analytics engine, where he wields his expertise to unlock hidden insights from the vast ocean of social media data. Armed with a keen understanding of quantitative methods and a passion for storytelling with data, Edward delves into the complexities of user behavior, brand sentiment, and campaign performance across multiple social media platforms.
Two years ago, reporters exposed surrogate advertising by betting websites during PSL’s 7th and 8th seasons. Subsequent to a Ministry of Information and...
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