Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Experiential Marketing: Set To Become The Marketers’ Magic Wand?
Umair Mohsin explains the true essence of experiential marketing
The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including...
Media Demons: Grabbing the Horns- Part 2
“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
As originally published in Synergyzer Annual 2019
Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry?
Media Auditor:...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve,...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
