Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and...

Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID

Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to...

Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

As originally published in Synergyzer Annual 2019 Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry? Media Auditor:...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have just landed a high priority...

How To Add Some Salt To The Current Account Deficit

There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a...

Digitizing The Nation by Imtiaz Noor Mohammad

The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...