Media
Financial Influencers, Social Media, and the Economy
In the age of Wi-Fi and Wall Street, your best financial advisor might just be a 23-year-old with a ring light on a...
Areeb AsifOctober 15, 2025
The Colour Code: Decoding the Visual Language of Digital Media
In the digital age, colour is no longer just aesthetics. But a strategic tool to evoke emotions, convey meaning, and drive consumer behaviour....
Hira SulemanJuly 29, 2025
From Insta to Industry
What started as a simple photo-sharing app is now a career-making machine. Instagram has redefined fame, giving anyone with a smartphone and strategy...
Mariaum KhanJuly 28, 2025
When Art Meets ROI
What is the secret behind ads that make you stop, feel, and remember? Most ads fade into the background, but the ones that...
Laiba UmarJuly 22, 2025
Lies, Likes and Lost Wellness
Social media is a contradiction, it can both be self-destructive and self-building. Regardless of hating it or loving it, social media has become...
Ayesha AnjumMay 7, 2025
Top 3 Marketing Campaigns That Made History
Marketing isn’t just about selling a product, it’s about telling a story, provoking emotions, and leaving a lasting impact. Over the years, some...
Zainab KhalidMarch 15, 2025
TikTok Shares 2025 Trends Every Marketer Needs to Know About
TikTok introduced its fifth What’s Next 2025 Trend Report for marketers. According to the report, 2 out of 3 TikTok users like when...
WebdeskFebruary 4, 2025
Cricketers Turn Into Spies For The New ICC 2025 Campaign
The International Cricket Council (ICC) recently launched its “All On The Line” campaign for the ICC Men’s Champions Trophy 2025, and we must...
Zainab KhalidJanuary 29, 2025
The Paradigm Shift in B2B Marketing: The Advent of the Gen Z
LinkedIn has launched a new reel feature. Companies like SAP and Hubspot are on TikTok. The world as we B2B marketers know it...
Zunaira OmarSeptember 12, 2024
