Media

15 Articles

Lights, Camera, Algorithm – AI in Production

The writer looks at how AI is stepping into the creative space, transforming everything from filmmaking to advertising while working alongside human imagination....

social-media-on-autopilot

Social Media on Autopilot

This article explores how automation is redefining Pakistan’s social media landscape, changing how brands create, communicate, and connect. As AI takes on more...

financial-influencers

Financial Influencers, Social Media, and the Economy

In the age of Wi-Fi and Wall Street, your best financial advisor might just be a 23-year-old with a ring light on a...

the-colour-code

The Colour Code: Decoding the Visual Language of Digital Media

In the digital age, colour is no longer just aesthetics. But a strategic tool to evoke emotions, convey meaning, and drive consumer behaviour....

from-insta-to-industry

From Insta to Industry

What started as a simple photo-sharing app is now a career-making machine. Instagram has redefined fame, giving anyone with a smartphone and strategy...

when-art-meets-roi

When Art Meets ROI

What is the secret behind ads that make you stop, feel, and remember? Most ads fade into the background, but the ones that...

Social Media vs. Wellness

Lies, Likes and Lost Wellness

Social media is a contradiction, it can both be self-destructive and self-building. Regardless of hating it or loving it, social media has become...

Marketing Campaigns

Top 3 Marketing Campaigns That Made History

Marketing isn’t just about selling a product, it’s about telling a story, provoking emotions, and leaving a lasting impact. Over the years, some...

TikTok

TikTok Shares 2025 Trends Every Marketer Needs to Know About

TikTok introduced its fifth What’s Next 2025 Trend Report for marketers. According to the report, 2 out of 3 TikTok users like when...