The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend. It requires marketers to deeply understand the forces working behind the curtains. This is where learnings from a thespian come in handy. We are talking about the newly launched book called ‘Executive Doodles‘ by Ahmed Kapadia. The book assures young marketers of a knowledgeable and inspired life to step ahead into the consistently evolving world of today.
Here is what you can learn from the book as a young and emerging marketer in Pakistan:
A Decade-Spanning Journey Through Marketing Evolution
Executive Doodles is not a business book like any other. It is a 20-year narration of marketing and communication in Pakistan, intricately documented by the pioneer in this industry, Kapadia. Kapadia is a man with experience, having a unique perspective as founder of Synergyzer and Chairman & CEO of the Synergy Group. For marketers, this book provides a historical understanding of how the industry has developed and changed, which in turn, will allow its readers to predict future trends and challenges that will be faced.
Taking on the Fundamental Issues
That’s probably one of the best reasons to pick up a copy of Executive Doodles. The fearless exploration Kapadia undertakes of critical issues that are seldom, if ever, at the forefront of mainstream books on marketing. He writes about the need for environmental sustainability, risks associated with religious bigotry, and the ethical dilemmas presented by artificial intelligence. These are not just issues marketing has gone through; these are issues that impact society and will bring a difference in how brands communicate and stay in touch with their audiences.
All these broader issues a marketer needs to understand. Today’s consumers are more aware and socially conscious than ever. They strive for brands to take active stands on issues that matter most so that their practices are aligned with the values professed. Kapadia’s insights can help marketers navigate such complexities and ensure their campaigns are effective while being ethical and socially responsible.
Inspiration for the Courageous Marketer
Marketing is an industry that most often rewards conformity and risk aversion but true innovation demands the tenacity it takes in trying to pass through the very eye of a hurricane. Kapadia’s Executive Doodles is just that—a call out for marketers to break free from the shackles of conventional thought and assume audacious, creative solutions. His writings are replete with urgency and constantly urge upon the reader’s inquiries that help break free from the usual, take risks, and chalk out their course within an industry.
Professionals and budding marketers of all seasons will find inspiration. It’s a reminder that real marketing breakthroughs are driven by the courage of those who stand tall to challenge norms and push boundaries. Whether you’re trying to rediscover lost vigour with your career or find the courage to shift focus towards an unknown path, Executive Doodles will serve as a booster of motivation.
Visual and Intellectual Brilliance
While Executive Doodles does contain great content, it is also an aesthetically pleasing book. The color graphic design and breezy layout make it truly read-worthy on its own before the content is even broken up. Each of the doodles has been further gussied up with strong visuals of the cover that, while illustrating the text, further enhance understanding.
Such a mix of intellectual depth and visual appeal makes Executive Doodles not just a book to read, but rather a book to go through. You would want this resource as much on your table as for the insights, and also for its graphics.
Understanding the Pakistani Marketing Industry
Executive Doodles is a valuable piece of work for marketers operating in and for the Pakistani market. Kapadia’s musings put just another cool vantage point on which to view the challenges and opportunities associated with this part of the world. His scribbles help those reading the context of a local marketplace, general or typical customer behaviour, and the sociocultural factors in the overall country that are associated with marketing strategies for any products and/or services it may provide.
Learning from Kapadia’s experiences and observance, marketers would better mould their strategies to make brilliance possible for the Pakistani audience, thereby staying away from common pitfalls and cashing in on the trend.
Final Words
At a time when marketing is supposedly all about selling something that isn’t just the product, Executive Doodles by Ahmed Kapadia remains a highly important resource base for the marketer. It provides a mix of historical perspective, thought leadership, and how-to advice that can be very useful for professionals in negotiating the minefields of the industry. Whether you want to get a better understanding of the Pakistani market, are in search of inspiration for your next campaign, or just want to expand your knowledge, Executive Doodles is a book that should find its way onto any marketer’s reading list.
