For the first time ever, GroupM has initiated a Digital Online Study. First time in the industry Online Panel has been created vs. the traditional field research once again establishing norms and standards in the market. DigiM strives to be a dynamic data source that can gauge ongoing month-on-month trends. Any events altering online behaviour can be captured giving invaluable insights when devising brand’s online strategy
DigiM is a first of its kind online study that provides the most comprehensive insights into the drivers of online behaviour of the rapidly increasing digital users of Urban Pakistan. It covers the correlation between TV, print and digital audiences; Ecommerce; Digital OOH, Content and any insight that a client wants to subscribe to it and see. It can be further customized according to client requirements.