GroupM launches DigiM as the first digital data source

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GroupM has initiated its first ever online study. An online panel has been created as opposed to the traditional methods of obtaining research so as to re-establish norms and standards in the market.

The Digital Study, DigiM, strives to be a dynamic data source that can gauge ongoing monthly trends. Any events altering online behaviour will be captured giving invaluable insights when devising brand’s online strategy. Moreover, with the rapidly increasing digital users of Urban Pakistan, DigiM would provide comprehensive insights into the drivers of the users’ online behaviour. Simultaneously, the study will map correlation of the audiences of TV, print, digital, ecommerce, Digital OOH, content and any insight that a client wants to subscribe to and see. These variables can be further customized according to client requirements.