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Dearth of Brand Engagement; Curious Case of Pakistan Snooker

If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take...


Importance of FM Radio During Climate Change Disaster Management in Pakistan

The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave...

LAB TEST – Rahber Cooler


Branding of Politics: Role of Media

One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose...