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MARKETING
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take...
MEDIA
Importance of FM Radio During Climate Change Disaster Management in Pakistan
The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave...
AGENCIES
Branding of Politics: Role of Media
One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose...
