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Educated vs Uneducated – Who Gets to Define Intelligence?

We think we know what “educated” means: a degree, a certain accent, the right school’s monogram. But beneath this familiar definition lies a...

Ayesha AnjumNovember 26, 2025

Update Available: EdTech Lessons for Brands

How brands can take a page from the booming EdTech scene in Pakistan to elevate consumer experiences. Imagine a scene from a household...

Muhammad Ali KhanNovember 21, 2025

Education Inc. When Schools Become Brands

Schools have become brands, education has become the product, and students are the packaging. Once upon a time, schools were just schools. A...

Mishal ZarrarNovember 20, 2025

Classrooms & Corporates: A New Age Alliance

Once, brands fought for billboards. Now, they want blackboards. From cereal-sponsored hygiene lessons to coding classes powered by banks, companies are slipping into...

Naheed ZahraNovember 11, 2025

The Tiny Notebook

What happens when failure is not allowed, and imagination is shelved? When young minds are taught to fear being wrong more than being...

Sakina RizviNovember 5, 2025

Curriculum Capitalism: How Knowledge Became a Business in Pakistan

In the mists of time, education was once seen as a noble pursuit, meant to enlighten, uplift, and empower. In Pakistan today, it...

Areeb AsifOctober 29, 2025

Streaming the Syllabus: The Rise of Edutainment

Lessons are no longer confined to textbooks; they have become binge-worthy. Will this digital shift of Edutainment bridge divides or widen them? For...

Abdullah Habib MalikOctober 16, 2025

Financial Influencers, Social Media, and the Economy

In the age of Wi-Fi and Wall Street, your best financial advisor might just be a 23-year-old with a ring light on a...

Areeb AsifOctober 15, 2025

Marketing Through the Crunch

Economic downturns are a recurring feature of the capitalist system we have inherited. Such downturns are here to stay, and even if they...

Khalid NaseemOctober 7, 2025

Committees: Rewiring the Pakistani Mindset Around Money

Rooted in tradition and fuelled by trust, ballot committees have long been a revolution for Pakistani women. They are not just money-saving tools;...

Syed Aamir BukhariSeptember 25, 2025

TikTok Teachers – How 15-Second Lessons Are Rewriting Learning

TikTok is more than dances and trends; it is becoming Pakistan’s fastest-growing classroom, where 15-second lessons are reshaping how we learn. The classroom...