Every year Pakistanis enthusiastically wait for Ramadan and celebrate it with joy, dedication and unity. Owing to the global significance of this month, brands and news channels alike spend a large sum of their marketing budget on creating content relevant to Ramadan and the religious practices followed during the occasion.
TV channels try to entertain people through Ramadan transmissions like family game shows, religious talk shows etc. Likewise, NEWS ONE, one of the leading news channels of Pakistan, has recently launched an audio kalam, titled “Barkat-e-Ramadan” for the holy month performed by none other than Rahat Fateh Ali Khan. The heartwarming OST is available and can be downloaded from NEWS ONE’s website or Facebook page.