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the-billboard-diaries

The Billboard Diaries

OOH Reviews Imagine a world of gold, treasure, and flying objects, or even enchanted poppy fields. But here in Pakistan, the real spectacle...

Apology

We Regret to Inform You This is a Marketing Strategy

Imagine you’re back in school. A kid spills juice on someone else’s science project. Was it on purpose? Was it a mistake? Complete...

The Sameness Trap

The Sameness Trap – Why Most Brand Campaigns Feel the Same

Over the holidays, I couldn’t help but notice a familiar pattern in TV ads – same ideas, different actors. From engine oil ads...

Not Just Another AI | Fiverr Go

One runs on data. The other on creativity. Together, they’re changing the way we work. The intersection of you, and getting it done....

For real? | KFC Thailand

KFC Thailand Agency: Wolf BKK Production House: Suneta House

The Comments Section | Summer Lamb

Client: Meat & Livestock Australia General Manager – Marketing and Insights: Nathan Low Strategic Marketing Operations Manager: Jeffrey Ng Brand Manager – Lamb:...

Fruiti-O – The Real Taste of Nature

Client: Shangrila Foods (Private) Limited Agency: MullenLowe Rauf Production House: Tall Man Films Executive Producer: Sultan Ghani Afzal Head of Productions: Jahanzeb Razvi...

OOH Wednesday – Billboard Ads That Made Our Jaws Drop

1. Sending a Clear Message 2. A Very Sticky Billboard 3. A Creative Way to Bring Attention to the Right Cause 4. Genius...

Tapal’s Thoughtful Ad is Superior Than ‘Paisa-Phenk’ Ads

Tapal has come a long way. From the portrayal of ‘Star plus inspired obedient Bahus’ in its previous ads, Tapal has ingenuously tried...