brands
A Closer Look at CSR in Education: Is it More than Just a Good Photo?
When a company funds a school, it looks good in photos, but what happens after the cameras leave? This piece examines the visible...
Laiba UmarDecember 3, 2025
Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It
The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...
Hadiqa RiazOctober 22, 2025
Scroll, Laugh, Heal: The Connection Between Meme Marketing and Gen Z’s Mental Resilience
Hamda Sufi knows the scroll-till-you-drop game well. From coping with midnight crises to cracking up at memes, she has it all covered, delivered...
Hamda SufiApril 25, 2025
Your Brand is a Litmus Test of Your Business
Backlog Brilliance is a segment that takes you back in time, to the Synergyzer of Yesteryear. This particular piece is from 2004, the third issue,...
WebdeskApril 21, 2025
When Fashion Brands stay in Fashion
The fashion industry in Pakistan thrives on creativity, tradition, and evolving consumer preferences. To stay relevant, brands must not only deliver quality apparel...
Muhammad Ali KhanJanuary 7, 2025
Packaging the Brand
Packaging in Pakistan’s FMCG sector is more than just aesthetics. It’s a crucial marketing tool that can significantly impact a product’s visibility and...
adminNovember 26, 2024
The Clout Chase of Arshad Nadeem
Before the 8th of August, not many knew of, Arshad Nadeem. Including myself, I was aware of him, but never took an interest...
adminAugust 28, 2024
Google’s U-turn on Third-Party Cookies: A Win for Advertisers, Loss for Users
In a plot twist worthy of a Hollywood blockbuster, Google has done a complete 180 on its plans to phase out third-party cookies....
adminAugust 1, 2024
Famous Brands and Their Original Logos
1. Shell 2. Audi 3. Nike 4. Apple 5. Gucci 6. Baskin Robbins 7. Dell 8....
Hamna FarrukhJuly 11, 2024
