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Editor's Pick

Uplifting Pakistan’s National Brand Through Tourism

When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...

Pakistan On the Map

Pakistan is an emerging nation that is in the news for mostly the wrong reasons, and that’s a good thing. Prior to the 9/11 incident, very few in the West knew that Pakistan existed....

Pakistan Sports – When We Were Kings!

In Pakistan, if you are not into Sports, you are labelled as a social outcast since Sports is important to everyone in the country. There was a time when not winning was a headline...

Role of Social Media in Political Campaigns

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...

A Potter in the Dark

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which...

Role of Social Sciences in Political Marketing

If political marketing has been introduced as the art of convincing, then by tracing its origins back to the ideas of Aristotle or Plato, the roots of political marketing can be found in numerous...

Political Branding: Panel Discussion on Narrative Building

Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It involves shaping public perception, establishing a strong and memorable image,...

The Marriage of Marketing and Politics

Pakistan is in the throes of state elections. The rage is gathering momentum. With increasingly high media consumption and strong opinions on this subject, it is imperative to get it right. As we witness the...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...