Insights
Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It
The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...
Hadiqa RiazOctober 22, 2025
From Paper to Pixels: The Great Media Migration
Traditional media is evolving or vanishing. As digital dominance reshapes content, who will lead the charge in Pakistan’s media revolution? Media Revolution Think...
Waqas PervezAugust 5, 2025
The Role of User-Generated Content in Modern Marketing
UGC or also known as User-generated content User-generated content (UGC) refers to content created by users, i.e., common people, and it has become...
Alina ManiarJune 23, 2025
Cover Story – The Evolution of Creative Content in Pakistan
Content creation has become the cornerstone of communication, entertainment, and marketing in a rapidly digital world. From nostalgic print to the infinite scroll...
Afifa ManiarJune 3, 2025
Scroll, Laugh, Heal: The Connection Between Meme Marketing and Gen Z’s Mental Resilience
Hamda Sufi knows the scroll-till-you-drop game well. From coping with midnight crises to cracking up at memes, she has it all covered, delivered...
Hamda SufiApril 25, 2025
How Much Longer Must Women Wait for Equality?
A Women’s Day Reflection: 137 years to equality? Too long. It’s time to accelerate action and make gender parity a reality within our...
Afifa ManiarMarch 13, 2025
Women’s Perspectives in the Workplace
Silence perpetuates harassment; speaking up empowers change. Your voice is the catalyst for a workplace where dignity, equality, and respect reign. This article...
Ramla AlviMarch 7, 2025
“Data Bohhaaat Hai!” A Hit or a Miss?
Ufone’s launched “Data Bohhaaat Hai” ad featuring Babar Azam AGAIN! It seems like their marketing department has discovered the ‘secret’ success formula “Babar...
Yousuf YaseenFebruary 17, 2025
Marketing Insights – What’s Happening in Fashion Marketing?
The fashion industry’s glamour often conceals the strategic world of marketing. Which defines how brands establish their image – whether luxury, streetwear, or...
Maha HashmiJanuary 6, 2025
