Interviews

60 Articles
TikTok Hooks

From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today

TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...

Jawad Bashir

Jawad Bashir – Memories, Music & Changing Times

Jawad Bashir has worn more creative hats than most of us can name, from redefining absurdist humour with Dr. Aur Billa to shaping...

dr-asad-ilyas

Dr Asad Ilyas – Making IBA Move Forward

If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...

Khurram Jaffrani

Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey

With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...

Spotify Wrapped 2025

How Pakistan Listened: Inside Spotify Wrapped 2025 with Talha Hashim

Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...

waleed-ahmed

Waleed Ahmed – Finding Heart in the Frame

Waleed Ahmed has spent nearly a decade shaping some of Pakistan’s most memorable visual stories, from Mezan’s empathy-driven films to Cheezious’ patriotic campaign...

ahsan-rahim

Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”

Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...

umer-gulzari

M.Umer Gulzari: From Storyboards to Prompts

As the line between real and unreal blurs, Pakistani filmmaker Muhammad Umer Gulzari is redefining storytelling. The director and founder of Age Films...

taurees-habib

Tauress Habib: From Karachi To The Grammys

When Taurees Habib unboxed his Grammy earlier this year, it marked a historic first for Pakistan. As the sound engineer behind Hans Zimmer’s...