shopping
Impulse Driven
The Science of Splurge – What makes us toss that extra bar of chocolate into our cart or suddenly crave a bottle of...
Tyrone TellisJune 10, 2025
The Aesthetic of Capitalism
We used to buy things because we needed them. Now we buy because we’re bored, burnt out, or just trying to feel something....
Ayesha AnjumMay 22, 2025
From TikTok to Checkout
TikTok has revolutionised the world of marketing, transforming how brands connect with audiences. From viral trends to user-generated content, it’s become a powerful...
Laiba UmarJanuary 8, 2025
Sasta Fashion: The Endless Sales Cycle and How they are Devaluing Fashion Brands
Endless Sales Cycle The writer sheds light on the relentless cycle of sales that is eroding the essence of fashion brands. With constant...
Syed Aamir BukhariDecember 26, 2024
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning...
adminFebruary 29, 2024
