Tracking the Tube – January 2020

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As originally published in Annual 2020 Synergyzer issue.
Research and Analysis conducted and provided by Media Monitors Pakistan.

TOP GENRES BASED ON COMMERCIAL AIRTIME (CAT)
News remained the most advertised genre for advertisers followed by Entertainment similar to the continuing trend. TOP 10 ADVERTISED CATEGORIES 
Beverages was the most advertised category in January 2020.

TOP 10 ADVERTISERS
With mostly FMCG companies advertising, Unilever Pakistan was the leading advertiser for January 2020.

TOP 10 ADVERTISED BRANDS
Surf Excel was the most advertised brand in January 2020.

TOP TV CHANNELS
24-Hours
Play Entertainment leads with 12,000 minutes.

TOP NEWS CHANNELS
24-HOURS
Capital TV was the most advertised channel on news channel with almost 11,000 minutes in January 2020.

TOP NEWS CHANNELS
Prime Time: 8pm to 12am
Capital TV was the most advertised news channel during Prime Time.

TOP ENTERTAINMENT CHANNELS
24-Hours
Play Entertainment was the most advertised entertainment channel in January 2020.

TOP ENTERTAINMENT CHANNELS 
Prime Time: 8pm to 12pm

TOP MOVIE CHANNELS
Film World was the most advertised movie channel in January 2020 with 2,132 CAT minutes.

TOP MUSIC CHANNELS
8XM was the most advertised music channel with 11, 457 CAT minutes.

TOP KIDS CHANNELS
Kidzone Plus secured the highest advertisements of 2,725 CAT minutes in this category.

TOP SPORTS CHANNEL
Ten Sports secured 774 CAT minutes in the month of January 2020.

TIME BAND ANALYSIS 
Most advertisements ran during afternoon, closely followed by Prime Time.

TOP 10 NEWS PROGRAMS
Hasb-e-Haal was the most advertised news program in the month of January 2020.

TOP 10 ENTERTAINMENT PROGRAMS 
‘Hamari Kahani’ on Urdu 1 was the most advertised program in the entertainment genre during January 2020.

 

ABOUT MEDIA MONITORS PAKISTAN
Media Monitors Pakistan is the sister concern of Medialogic Pakistan. Media Monitors is an advertisement tracking company which provides monitoring service for more than 80 TV Channels being viewed in Pakistan.

1 COMMENT

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