Tracking Sound Waves – Radio 2020

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As published in Synergyzer Annual 2020 issue.

TOP ADVERTISED NETWORKS
Karachi, Lahore and Islamabad

Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%.

Only those networks that carry the same frequency in each of the 3 cities are included in this infograph. For instance, FM 100 Pakistan is included since it is available on the same frequency in Karachi, Lahore and Islamabad, i.e. 100.

 

TOP ADVERTISED CHANNELS
Karachi
Just Music FM 106.2 and Samaa FM 107.4 were the highest advertised FM radio channels at 14%.

TOP 10 ADVERTISED BRANDS
Karachi, Lahore & Islamabad
Jazz and PTCL were the topmost advertised brands on FM Radio in January 2020 at 5%.

TOP 10 ADVERTISERS
Karachi, Lahore & Islamabad
PMC & PTCL were the highest advertisers during January 2020 with 5% share.

TOP ADVERTISEMENTS
Karachi, Lahore & Islamabad
PTCL Charji Unlimited Package, stood at 4% in January 2020.

*The analysis has been carried out based on number of spots advertised and given as a percentage share of CAT (Commercial Air Time) minutes.
Sponsorship, day branding, break bumpers, time checks and ad tail do not form a part of this analysis.

TOP 10 ADVERTISED CATEGORIES
Karachi, Lahore & Islamabad
Telecom was the most advertised category in the month of January 2020 with 16% share followed by Automotive at 7%.

RANKING OF ADVERTISED DAY PARTS
Karachi, Lahore & Islamabad 

Evening Drive Time was the highest advertised part of the day followed by Morning Drive Time, i.e. 28% and 24% respectively.

 

ABOUT MEDIA MILES
Media Miles, formed in 2006, is the pioneer of digitized media tracking in the country. Its highly sophisticated and technical radio monitoring system monitors 6 cities and 38 radio stations nationwide with its patented audio finger printing and technology, allowing individuals to receive reliable and real-time advertisement tracking reports.

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