Archive 3 Columns
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Aura Over Aesthetics: The Creative Codes Winning Gen Z’s Attention on Reels
When I was finishing my degree at King’s College London, I spent a lot of time analysing how hyper-disruptive global brands trade in...
Anaum BalochJuly 8, 2026
Why Brands Fail at Storytelling and Culture Never Does
Storytelling has become the marketing industry’s favourite promise, the tool that willdifferentiate brands, build recall, and unlock emotional engagement. But storytelling is not...
Raeda LatifJuly 3, 2026
The Sound & Vision of the Past Present and the Future: Shiraz Uppal
Shiraz Uppal’s name is synonymous with contemporary South Asian music: a singer with a distinct voice, a composer with an instinct for melody,...
Ayesha AnjumJune 18, 2026
Road To Asian Games Begins: 23 Teams Set To Compete In The 2026 Asian Games Esports Qualifiers: PUBG Mobile Asian Games Version
PUBG MOBILE Esports announced today the participating National Olympic Committees (NOCs) and teams for the 2026 Asian Games Esports Qualifiers: PUBG MOBILE Asian...
WebdeskJune 16, 2026
When Brands Sound Good
Before we see a brand, we often hear it. A few notes, a familiar rhythm, a borrowed song, and suddenly a feeling is...
Muhammad Ali KhanJune 16, 2026
The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity
As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists, reshaped...
Dr Hassaan AhmedJune 11, 2026
ROX Launches E-Store Featuring Authentic Apple Products, Bringing a Seamless Shopping Experience Through the App
ROX, the next-generation digital lifestyle platform by JazzWorld, has launched its in-app E-Store, enabling customers to purchase authentic Apple products directly through a...
WebdeskJune 10, 2026
Compose. Connect. Convert: The Marketing Power of Pakistan’s Jingles
This article explores Pakistan’s jingles, their emotional impact, and how sound has shaped brand identity, tracing the golden era, examining what went wrong,...
Hira BajwaJune 9, 2026
Masood Alam – The Producer Who Infuses Emotion into Every Track
Some artists write melodies; Masood Alam seems to uncover them. His music feels like memory…quiet, aching and deeply familiar. There is emotion in...
Afifa ManiarJune 8, 2026
