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Familiar Enough To Adopt, Different Enough To Win
Most market winners do not invent new categories or copy old ones, they reframe existing ones, making familiar products feel fresh, meaningful,...
Khalid NaseemSeptember 11, 2026
Soheb Akhtar Finding The Truth In Every Frame
Some directors capture images. Soheb Akhtar captures truths, the kind the world only whispers when it thinks no one is listening. For...
Manahil KapadiaSeptember 9, 2026
Platforms as the New Record Labels: How the Internet Became the Music Industry
There was a time when “making it” in music meant one thing: getting signed. A record label discovered you, invested in you,...
Yousuf YaseenSeptember 4, 2026
Zong Wins 5 Awards at Dragons of Asia 2026, the Only Telecom Operator to Win Gold for its 5G Excellence
Zong, Pakistan’s leading technology services enterprise, has emerged as the only telecom operator to win Gold for its 5G campaigns at the...
WebdeskSeptember 1, 2026
Jazz Celebrates the Successful Fourth Edition of Jazz Tapeball Clash
Jazz, Pakistan’s leading connectivity provider from JazzWorld, successfully concluded the fourth edition of the Jazz Tapeball Clash (JTC), bringing together some of...
WebdeskSeptember 1, 2026
Who Owns an Idea in Pakistan?
From farshi shalwars and embroidered shawls to viral silhouettes and statement prints, Pakistani fashion is built on borrowing, adapting and reinventing. But...
Ayesha AnjumAugust 31, 2026
