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The City’s Hidden Frequency

A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To...

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Build-a-Popstar with Zayan Abedeen

A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking...

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Why We Hear with Our Hearts

Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows...

Novo Nordisk - Live Lighter

Novo Nordisk brings obesity care to Pakistan through Live Lighter initiative

Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people...

AFAA Brilliance Awards

Synergy Advertising becomes first in Pakistan to secure back-to-back AFAA Brilliance Awards

Synergy Advertising has achieved a landmark milestone for Pakistan’s advertising industry, becoming the first and only agency in the country to win...

music-in-politics

Beats Before Beliefs

Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan...