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The City’s Hidden Frequency

A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To...

Wishaal KhalidMay 14, 2026

Build-a-Popstar with Zayan Abedeen

A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking...

Ayesha AnjumMay 7, 2026

Why We Hear with Our Hearts

Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows...

Aamir Ali ShahMay 6, 2026

Novo Nordisk brings obesity care to Pakistan through Live Lighter initiative

Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people...

WebdeskMay 5, 2026

Synergy Advertising becomes first in Pakistan to secure back-to-back AFAA Brilliance Awards

Synergy Advertising has achieved a landmark milestone for Pakistan’s advertising industry, becoming the first and only agency in the country to win...

WebdeskMay 5, 2026