Featured
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way...
Khwaja Ali ShahidJanuary 1, 2024
From Octopus DJs to Biryani Cravings
Ladies and gents, welcome to the crazy world of advertising. I hope you’re ready for a round-the-world trip that won’t cost you any...
Kayzad GiaraJanuary 1, 2024
Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive...
Zain AijazDecember 28, 2023
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, ‘What sport do you like the best,’ or ‘Whose your favourite sports person,’ you would probably...
Zain AijazOctober 27, 2023
Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to...
Muhammad Ali KhanOctober 27, 2023
Emerging Asia Cup 2023 – A Surprising Prelude to the Ultimate Showdown
The cricket calendar for 2023 is already filled with anticipation as the ODI World Cup and Asia Cup are set to be the...
Huzaifa GabaOctober 16, 2023
Pakistan – You Only Saw What You Were Showed
Do you wonder if your choice about something was driven by listening to other people’s opinions, reading something, or following a general perception?...
Zain AijazAugust 7, 2023
Preserving Creativity in an AI-Powered World
Breakthroughs in technology are often thought to be a driver of job losses, but these fears can easily be exaggerated owing to concerns...
Muhammad Ali KhanMay 30, 2023
Brightening the Future Through Solar
Pakistan is among the countries most vulnerable to the effects of climate change, owing to its geographical location and infrastructure. Due to this,...
Huzaifa GabaMarch 17, 2023
