Home Pakistan

Pakistan

125 Articles
asghar-ali-ghanchi

Directing the Future with Asghar Ali Ghanchi

He is a director, cinematographer, and founder of Cinebotic Labs, Pakistan’s first AI-driven filmmaking studio. With roots in computer science and a deep...

dr-shakeel-khoja

The 4th Generation Revolution with Dr Shakeel Khoja

Dr Shakeel A. Khoja, Dean of the School of Mathematics & Computer Science at IBA Karachi, has spent over two decades at the...

ijlal-jafri

Humanising AI in Healthcare – Ijlal Jafri

When data becomes medicine and algorithms begin to heal, Ijlal Jafri stands at the forefront of change. As Group CIO of Martin Dow...

billboard-billbored

Billbored or Billboard?

In a world cluttered with flashing signs, some brands have figured out how to do less and mean so much more. The art...

genz-pakistan-brands

Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It

The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...

imran-mir

Design as the Soul of a Nation: The Legacy of Imran Mir

Design, graphics, and colours are not just aesthetic choices. They are powerful tools in building brands, shaping national identity, and reinforcing a country’s character....

waqas-anis

Banking on the Future with Waqas Anis

Chief Digital Officer at JS Bank With a career rooted in rethinking banking, Waqas Anis, the Chief Digital Officer at JS Bank, speaks...

is-content-marketing-losing-its-edge

Saturation Point: Is Content Marketing Losing Its Edge?

Content Marketing Still In? As content floods our screens, has originality taken a backseat? Yousuf Yaseen examines the alarming decline in creativity within...

Naeem Mirza

Shaping Pakistan’s Airwaves: Naeem Mirza’s Journey

Naeem Mirza, an engineer-turned-broadcasting maestro has transformed Pakistan’s FM radio landscape. From a single station to 21 thriving networks, he’s the visionary shaping...