The fight against tobacco in Pakistan has gained momentum over the years, with anti-tobacco organizations (ATOs) advocating for stricter laws. While their intentions are commendable, these policies often overlook unintended consequences, particularly the rise of black markets and the potential for greater harm.
ATOs frequently call for a blanket ban on all nicotine products, but this approach ignores a critical reality: not everyone is ready or willing to quit smoking. For many, nicotine consumption is deeply ingrained in their lives, and removing legal options doesn’t eliminate the urge. Instead, it drives them toward illegal, unregulated markets, often at a higher risk to their well-being.
A troubling aspect of the current anti-tobacco narrative in Pakistan is the tendency to group all nicotine products together. This oversimplification is not only misleading but also counterproductive. Growing scientific evidence supports the effectiveness of Tobacco Harm Reduction (THR) products – like vapes, oral nicotine pouches, and heated tobacco products – in reducing harm and smoking rates while still providing nicotine.
For Pakistan, where the economic and social realities are complex, a balanced approach is crucial. It’s not just about public health – it’s about considering the livelihoods of those in the tobacco industry, the impact on small businesses, and the broader societal implications of a complete ban. THR products offer a way to navigate these challenges while still working towards the ultimate goal of reducing harm.
ATOs in Pakistan need to expand the conversation. Rather than focusing solely on bans and restrictions, they should explore and embrace less harmful alternatives that align with people’s current needs. THR products offer a pathway to change – one that respects individuals’ informed choices while still promoting public well-being.
