Consumer Insights

Pakistani Consumer Insights To Boost Your Brand In These Continued Times Of Covid-19

Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans...
hybrid ad creative strategy

Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life

What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life.  One of the questions I...
advertising

To Pay Or Not To Pay – Dilemma In Advertising

More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in...
advertising

Gen Z: The Next Step for Advertising

A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You,...
creative selling

Is Creative Selling An Abstract Process? Anusha Amjad Explores

Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how...

Ali Raza Merchant Shares Why Brand Managers And Account Managers Are Always in a...

The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not...
pakistan cricket

The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket

Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from...
mentors harry potter dumbledore

Mentors Or The Lack Of It In The World Of Advertising

For as long as I can remember, a mentor has always been someone I have searched for. I can date this search back to...
money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime,...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...