Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...

Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and...

What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...

How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are...

Today Everyone’s A Copywriter

What was once considered the Holy Grail of advertising, the immaculate, the precise, the intellectual “art of copywriting”, is now in the possession of...

Pakistan’s Non-Aligned Media Industry And Declining ADEX

Mehmat Faisal, Executive Director - Synchronize Carat, talks about the disruption digital media has created in the media planning and buying industry, and the...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man...

Stream(ing)s of Gold

Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including...

Sumaira Mirza, Creative Director – Ogilvy Pakistan: Judging the Effie Awards Pakistan 2022

Synergyzer: Congratulations on being selected for the Effie’s Pakistan Jury. Tell us about your professional journey. Sumaira Mirza: Thank you so much for the warm...

You Are What You Eat

We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are...

The ‘Imperfect’ Pitch Of Advertising

“Coming up with creative strategies, a big idea and witty stories is a highly specialized job. It’s similar to that of an investment banker...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...