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ChatBABU: A Promising Path Ahead

Gone are the days when marketing was limited to billboards along the streets and brochures and flyers distributed door-to-door. With the advent of digital technology and the internet, marketing has shifted its focus to...

GENERATIVE AI: Modern World Lamp & Genie

What if I told you, you just stumbled upon the ultimate designer's dream - a magic lamp with an AI-powered Genie that grants you unlimited wishes? And no, it is not some fairy tale....

The Machines are Here!

The role of AI in marketing is anything but new. Various companies, ranging from Google, Facebook, TikTok, Microsoft (the bigger ones we hear of every day), and several other providers of various advertising technologies...

Copy, Paste, and Beyond: A Creative Adventure with Generative AI

I know what you’re thinking. Here’s yet another article on the Generative AI hype train. The revolution is here! Robots are taking over! Be a prompt engineer - that’s the only way your job...

Reimagining Agriculture in Pakistan

Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan? Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...

A Novel Way to Donate

Pakistan is a country with a rich history of philanthropy and charitable giving. According to a recent survey by Gallup Pakistan, around 84% of people in the last year had participated in some kind...

Brands Walk the Talk

After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes of English and other languages, words that were so rare...

A Bright Idea that Won Big!

SYNERGYZER: What is your educational background and when did you start working on your startup? ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering (DAE) in Chemical Engineering, after which I pursued my degree...

VLEKTRA – Vrooming through the Past, into the Future

Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping mall or restaurant; millions of people commute daily as part...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...