Sarsabz Kahani launches 'Khaki Desan'

Sarsabz Kahani launches ‘Khaki Desan’

The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting...

Growth Hacking 101

The process of growth hacking is, very simply put, a cyclical iteration of everything and anything that helps drive growth. There are of course a...

The Fast Food Performance Revolution

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer...

Creating a Safer Digital Society

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack...

Driving Innovation towards Digital Banking – Khurram Mumtaz

Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion...

Charting the Course of Technology

Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well...

Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z

Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works...

Youtube: A Digital Platform Showcasing Pakistan’s Content Creators

In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one...

Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology

With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...