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Author Synergyzer

Synergyzer

THE EVOLUTION OF AN ARTFORM

Synergyzer
April 6, 2017
Uncategorized
1
By: Ali Raza Merchant We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the ... Read More...
CultureVulture, Imagery, Vulture

THE IRONY OF IMAGERY

Synergyzer
April 5, 2017
Culture Vulture, Thought Leaders
By: Omair Faizullah That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is not a pipe." Artist: René Magritte It is not easy to put images into wor... Read More...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

Synergyzer
April 4, 2017
Thought Leaders
By: Murtaza Shakir …and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great deal of damage and chaos, I stand confused, dejected and shattered, being witness t... Read More...
brand-evolution

ARCHETYPICAL BRAND EVOLUTION

Synergyzer
April 3, 2017
Marketers, Marketing
By: Qashif Effendi By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly p... Read More...
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