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Why Pakistani Marketers Fail to Crack the Gen Z Code?

Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect effectively with this unique and complex demographic. It looks like the...

Social Commerce, A Retail Revolution Waiting To Happen

The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning point as platforms like Facebook and Instagram transform from social hubs...

Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign

Ogilvy Bangkok launched Lego's "Build the Future" print ad campaign in 2017, and the campaign's outstanding visuals and uplifting message won over hearts. The campaign aimed to highlight Lego's involvement in encouraging youngsters to...

Reddit’s $60M High-Five with Google for AI Training

In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal worth a cool $60 million annually. What's the scoop? Well,...

A Glowing Disgrace: Golden Pearl and its Tone Deaf Ad

Recently, Golden Pearl White Beauty Cream's ad has become the talk of the town, and clearly not for the right reasons. It's 2024, and yet, here we are again, subjected to yet another beauty ad...

Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and...

Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...

Travel Has Timed

I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...

When Brands Promote Tourism While Marketing Their Products

We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...

Uplifting Pakistan’s National Brand Through Tourism

When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Privacy on iPhone | Flock | Apple

Client: Apple Agency: TBWAMedia Arts Lab Production Company: Smuggler Director: Ivan Zacharias Bird design: Legacy Effects Editorial: Rock Paper Scissors VFX: House of Parliament Color: TRAFIK Sound Design / Mix: Barking Owl Music...