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I’m Not a Robot!

The rapid pace of technological development and scientific advancement is awe-inspiring, and so is the phenomenal rise of Artificial Intelligence (AI) along with all its majestic manifestations and magnificent materialization. Having entered the super-industrial...

Preserve The Essence of Being Human in the Era of AI

The onslaught of Artificial Intelligence in every domain of human life has raised a very pertinent question: what are the aspects of human intelligence that cannot be replicated by Artificial Intelligence? The answer to the...

Reimagining Agriculture in Pakistan

Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan? Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...

TikTok – Building Differentiated Relevance During Ramadan

  By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and marketers are concurrently looking at how to best reach these...

Unlock Your Creativity

Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about them that left somewhat of a mark, not only on...

2023 – What lies ahead in Tech

Every day is a new day in the fast-moving world of technology, but a yearly summary helps focus on what the 30,000 feet view represents in general, across multiple spaces and how tech will...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...