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Reimagining Agriculture in Pakistan

Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan? Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...

TikTok – Building Differentiated Relevance During Ramadan

  By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and marketers are concurrently looking at how to best reach these...

Unlock Your Creativity

Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about them that left somewhat of a mark, not only on...

2023 – What lies ahead in Tech

Every day is a new day in the fast-moving world of technology, but a yearly summary helps focus on what the 30,000 feet view represents in general, across multiple spaces and how tech will...

Attracting and Retaining Customers in 2023

Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...

Management Thinking Needs a New Paradigm

The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...

Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...

We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about the need for regulations in the media industry and positioning...

Ali Raza Merchant Shares Why Brand Managers And Account Managers Are Always in a...

The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not changed in decades is that either party complains about the...

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative industry at the request of the Chinese government. The Chairman - AFAA (Asian Federation of...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Privacy on iPhone | Flock | Apple

Client: Apple Agency: TBWAMedia Arts Lab Production Company: Smuggler Director: Ivan Zacharias Bird design: Legacy Effects Editorial: Rock Paper Scissors VFX: House of Parliament Color: TRAFIK Sound Design / Mix: Barking Owl Music...