AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative...

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article...

Ali Raza Merchant on How to Restructure An Agency in the Current Times

Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020. As if the job...

Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise

Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.

Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019   Javed Jabbar talks about the survival of media and proposes  measures that can ensure it.  Synergyzer: In your opinion,...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS,...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...