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The Paradigm Shift in B2B Marketing: The Advent of the Gen Z
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The Paradigm Shift in B2B Marketing: The Advent of the Gen Z

Zunaira Omar -
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From TikTok Tots to Brand Ambassadors
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From TikTok Tots to Brand Ambassadors

Hira Suleman -
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Why Pakistani Marketers Fail to Crack the Gen Z Code?
Brands

Why Pakistani Marketers Fail to Crack the Gen Z Code?

Hamna Farrukh -
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ROX – Vibe Hai
Campaign Vault

ROX – Vibe Hai

Webdesk -
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#AMD_Rants: THE RED FLAG ON BLAMING AN ENTIRE GENDER/GENERATION OVER RETENTION CHALLENGES
Industry Associations

#AMD_Rants: THE RED FLAG ON BLAMING AN ENTIRE GENDER/GENERATION OVER RETENTION CHALLENGES

Ad Mad Dude -
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A Very Gen Z Perspective of Absurd Political Branding in Pakistan
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A Very Gen Z Perspective of Absurd Political Branding in Pakistan

Omer Kamran -
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Freelancing and Gen Z – What’s So Enticing?
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Freelancing and Gen Z – What’s So Enticing?

Hamna Farrukh -
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advertising
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Gen Z: The Next Step for Advertising

Ghazaal Zuberi -
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Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi
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Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi

Webdesk -
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